Experiential marketing is an effective and fast way to increase brand awareness. It appeals to all five senses, creating lasting memories and strong brand loyalty.
Experiential Marketing allows you to build brand awareness and loyalty by connecting with customers in a natural and relatable manner. You’ll get invaluable consumer insights.
Your customers have an opportunity to interact directly with your brand and have an experience that’s unlike anything they can get from traditional marketing. you have the chance to create unforgettable experiences that will build trust and loyalty among your customers and inspire future customers to visit your website.
Many definitions of the experiential market are being developed as the concept gains momentum. We have simplified the concept of experiential marketing. Here is our definition.
“Experiential” marketing refers to any type of marketing that involves face-to-face, offline, or combined efforts to raise brand awareness and create and nurture new business opportunities. It also helps customers stay loyal over the long term. It is an essential component of the 360 Omni channel Experience, both in an individual capacity (activations), and as a combined one (the sum)
Benefits of experiential marketing
Brands gain when they make customers happy. Experiential Marketing gives consumers the feeling-good emotions necessary to foster brand loyalty.
This strategy’s most valuable benefit is its ability to drive word-of-mouth advertising. research from Ogilvy and McKinsey showed that consumers are more likely to be influenced by word of mouth than print media or television. According to research, the most effective way to increase your competitive advantage is to use experiential marketing to build strong relationships with customers.
What is Experiential Marketing? The essence of experiential marketing is marketing that focuses on providing a unique experience to a target audience. It’s closely tied to event marketing, live advertising, and on-ground promotion. Here are some actions to consider before you begin your campaign.
Define your Goals – Would you like to drive people back to your website’s pages? Or are you trying to create brand awareness? Discuss what you want from an experiential marketing campaign and why.
Understand your Audience – Having a deep understanding of your audience will help you develop tactics that more effectively engage them. You must think of the right experiences to draw people to your product or services. A campaign that targets millennial is different from one that targets boomers.
Do Your Research. There are a lot of great experiential marketing ideas out there. You can quickly search Google for ideas and examples to help you plan your event.
There are four things you can do to excel at the experiential market after you have grasped the strategy.
1. Choose the Right Place
Because you are now familiar with the nuances in your target market, it is possible to use this information to apply it at your venue of choice. How do you think your audience spends its most time? A list will be used as a map to help you choose the right venue.
You don’t have to limit your efforts to one area if money is available. Think about taking your campaign on the road to reach multiple markets. This is similar to Guinness’ Guinness Class Experience campaign. For a few months, ambassadors donned Guinness-branded flight attendant outfits and went on trips to bars, pubs, taverns, and other venues across the U.K. with the opportunity to surprise customers with all kinds of prizes.
2. Live Streaming: Take advantage
Live streaming was last year’s most prominent social media development. With things like Instagram Live, Periscope, Snap chat, YouTube Live, anyone can participate in the action from anywhere. However, 78% of marketers promote events online but only 62 percent continue to engage with them during the event. So, what’s the problem?
The development of social media platforms is rapid to allow users remote participation in event campaigns. Add live video to your video portfolio next time you develop event marketing materials.
3. You can use the popularity of other events
Some major events can reach millions of people across the country and abroad. It’s easy to think of the Olympics, Super Bowl, and New Year’s Day at Times Square. Make use of these events to build your brand.
Consider hiring a mascot, or another brand ambassador, to attend the event and interact with the media. Use a hash tag as social media content to let people tweet about the event and increase their online visibility. To make sure people remember you, create a branded handout they can take with them.