Business

On-Page SEO Techniques That Can Massively Affect Your Website Ranking

admin / July 22, 2021

A search engine optimizer or SEO is an expert who has knowledge and practical experience in creating and implementing SEO strategies to derive organic traffic from search engines with the final aim to increase the website revenue. All three types of SEO, off-page, technical, and on-page are important to lead a website for long-term success.

However, the utility of each SEO type is different and you may or may not require any one of them for your website. This is not the case with an on-page SEO as you need regular optimization of the on-page website content to attain a rank on the search engine. Websites without updated content are not indexed by the Google crawlers and they lose their ranking over time.

If you are looking for an experienced on-page SEO from a reputable SEO agency Sydney, visit Australian Internet Marketing once. Their team of SEO consultants works on 2 main factors, improving user experience and adding updated high-quality content. They believe that these 2 factors are the most important in determining the industry-based ranking of any website.

Why is an on-page SEO so important?

An on-page SEO works to gain high-quality and organic web traffic from various search engine resources. This is achieved by optimizing the contents of the web pages by following white hat SEO tactics. The main aim of an on-page SEO is to continuously aim at improving user experience by providing them content, products, or services relevant to their search and making this experience a seamless one.

On-page SEO helps a business website to:

  • Make on-page SEO strategies that work to update any outdated blog posts, and make a process to continuously add new relevant content.
  • Create user-friendly interface.
  • Works to create an online reputation for your brand.

The checklist that is vital to on-page optimization includes:

  1. Site loading speed – This is achieved by eliminated redirect links and HTML coding of the website.
  2. Use of image optimization techniques.
  3. Use of internal linking to make the users experience seamless access to the resources available on your website.

Important on-page SEO techniques

The 10 major SEO factors and techniques that are necessary for successful optimization are:

  1. Site loading speed:
  • Use the Google PageSpeed tool to measure your website’s performance in terms of its loading speed.
  • A slow-loading webpage can decrease conversions very rapidly.
  • Use a speed hosting platform, CDN network, HTML, and image compression software to ramp up the speed.

2. Mobile-friendliness:

  • Currently, most people browse Google from their smartphones.
  • Therefore, you must ensure that the content on your website is easily readable and presentable even on smaller mobile screens.

3. Title tag:

  • Natural placement of keywords close to the beginning of the title tag is crucial; it is the first thing to appear on Google Search results.
  • Make clear, concise, and relevant titles about 60 characters long.

4. Multimedia content:

  • Visual appeal is very important for people browsing the internet today.
  • Including relevant good-quality images and videos is essential in keeping the users engaged.

5. Right keyword research:

  • Primary keywords, long-tail keywords, LS1 keywords are all important to become visible in the search engine.
  • You can use Google research planner to thoroughly conduct industry-based keyword research.

6. High-quality content:

  • Making original content that has the potential to add value to the lives of the users is the key to success in SEO optimization.
  • Make sure that the content provides up-to-date and well-researched content with 100% accuracy.

7. Internal linking:

  • It determines the accessibility of all your web pages.
  • It also keeps the users engaged and increases the chances of conversions.

8. URL structure:

  • Keep them short, 3 to 5 words is the right length.
  • Follow a structure and use hyphens and lowercase letters.
  • Use descriptive words instead of codes and keep the primary keyword at the start of the URL.

9. E-A-T:

  • Following the E-A-T will always keep your content at the top of the list for providing high-quality content.
  • The 3 E-A-T parameters are Expertise, Authority, and Trustworthiness.

10. Keyword Cannibalization:

  • Don’t let your pages compete for ranking because of the use of the same keywords.
  • This is referred to as Keyword Cannibalization and must be avoided at all costs.

For best and long-lasting results, you must combine all three SEO techniques to ensure that the visitors of your website enjoy a seamless experience. If you keep your focus on adding valuable content to your website and eliminating technical errors, you will achieve great success and even greater ROI in the long run.